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Privacy Policy

How TROPES collects, uses, and protects your personal data when you visit our website and interact with our services.

Last Updated: February 12, 2026 Effective Date: February 12, 2026

Introduction

Welcome to the Privacy Policy of TROPES, a French agricultural company headquartered at Quartier Bourdos, 40320 Geaune, France (SIRET: 481 597 573 00015). This document explains how we collect, process, store, and protect your personal information when you visit our website or use our services. We are committed to transparency and compliance with the General Data Protection Regulation (GDPR), the French Data Protection Act (Loi Informatique et Libertes), and all applicable privacy legislation.

This policy applies to all visitors to our website, including prospective partners, landowners, buyers, and any other individuals who interact with our digital presence. By accessing our website, you acknowledge that you have read and understood this policy. If you have questions or concerns regarding our data practices, you may contact us at [email protected] or by post at the address above.

Changes to this Privacy Policy will be communicated via a homepage banner at least 14 days before taking effect. We encourage you to review this page periodically to stay informed about how we protect your data.



Marketing Cookies: Detailed Disclosures

a) Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

b) Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

c) Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

d) YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

e) Tracking technologies: We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

f) Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

g) Technologies in use: Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

h) Opt-out from personalized advertising: You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

i) Cookie preference management: You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link, available in the website footer and within this policy. This opens a panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times.



Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

  • Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.


Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.


Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads


Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/


Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.


Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.


Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.


International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].


User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

Access (Art. 15): Request a copy of data we hold about you.

Rectification (Art. 16): Correct inaccurate or incomplete data.

Erasure (Art. 17): Request deletion ("right to be forgotten").

Restriction (Art. 18): Limit how we process your data.

Portability (Art. 20): Receive your data in a structured, machine-readable format.

Objection (Art. 21): Object to processing based on legitimate interest.

Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • France: CNIL - https://www.cnil.fr
  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

What Data We Collect

We may collect and process the following categories of personal data:

Full name
Email address
Phone number
IP address
Browser type and version
Device type and operating system
Cookies and tracking identifiers
Usage data (pages visited, time on site, click paths)
Form submission content
Conversion events (form submits, calls)


Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods by category:

Data Category Retention Period
Contact form submissions 2 years
Analytics data (GA4) 14 months
Marketing cookies (Google Ads) Up to 540 days
Email communications Duration of relationship + 1 year
Server logs 90 days
Cookie consent records 3 years (audit requirement)

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to report a concern, you may contact us using the following details:

Company: TROPES

Address: Quartier Bourdos, 40320 Geaune, France

Email: [email protected]

Phone: +33 5 58 44 46 82

SIRET: 481 597 573 00015

We aim to respond to all privacy-related inquiries within 30 calendar days. For complex requests, we may extend this period by an additional 60 days, in which case we will notify you of the extension and the reasons for it.

Policy Metadata

Last Updated: February 12, 2026

Effective Date: February 12, 2026

Changes to this policy will be notified via homepage banner a minimum of 14 days before taking effect.